So, you wrote a book. Big deal. Really big. Congratulations! But now what? Now comes the messy part. Getting it in front of people who actually care. Writing the book is just the first step. The second step is to sell and promote it. Making sure someone notices.
That is where book marketing services step in. Or a firm that just knows what they are doing. Some focus on online promotion, some on advertising, some on both. Some will take you by the hand. Some will just throw you in the water. But all of them want your book to get read.
This is your guide to the best marketing services for your book. Real talk. Honest advice. Not polished. Not perfect. Just useful. Because the world is crowded. Readers are scrolling. You need help.
Why Book Marketing Services Matter
Here’s the thing. You can write the perfect book. Maybe the most perfect book in the world. But if no one sees it, it does not matter. Not a bit. That is why book marketing services exist. They do the stuff you do not want to do. They make people notice. They get clicks. They run ads. They handle newsletters. They make your book pop up in front of strangers. People who might love it. People who might tell their friends.
A book marketing company can help you with:
- Promotion strategies that actually work
- Finding readers online
- Building a following over time
- Creating buzz before launch
And honestly, many authors try to do it themselves. Some succeed. Most fail. And no one wants to fail after spending months, maybe years, writing a book.
Let’s have a look at some well-known brands that can help you with book marketing services.
List of Leading Book Marketing Companies of 2026
1. MayFair Publishers
Mayfair Publishers are chill. Friendly. They never treat authors like numbers. First-time author? Totally fine. Veteran? That works too. They manage online promotion, social media growth, email newsletters, and structured paid advertising campaigns.
They are the kind of agency that actually listens. Answers questions honestly. Let’s you experiment with ideas and messaging. Some campaigns miss. Some hit big. Either way, you gain insight and direction.
- Services Offered: Social media, emails, paid online advertising
- Why Choose Them: Personalized. Affordable. Realistic.
- Website: mayfairpublishers.com
2. The Author Agency
The Author Agency focuses entirely on the book launch stage. They handle pre-release momentum, coordinated virtual events, and social campaigns designed to create attention before a book goes live. This allows authors to avoid last-minute stress and uncertainty.
While writers concentrate on their next project, the agency manages visibility and outreach for the current release. To date, they have helped over 24,900 authors build platforms and increase book sales through targeted online promotion and advertising support.
- Services Offered: Pre-launch hype, social campaigns, virtual book tours
- Why Choose Them: Full-service. Takes care of everything. No stress.
- Website: theauthor.agency
3. BookBoosters
They help authors market books in ways that feel real, not spammy. They offer social media campaigns, influencer connections, content creation, and email engagement tools that authors actually use. They’ve been around for 18+ years of marketing and publishing experience,
Authors who care about voice will like them. You still sound like you. But more people notice you because their strategies feel human rather than robotic.
- Services Offered: Social campaigns, influencer outreach, content creation
- Why Choose Them: Modern. Flexible. Fun.
- Website: bookbooster.io
4. PageTurner Marketing
PageTurner is sometimes described as data-oriented and focused on book marketing and listing services, but real author feedback is mixed. On review platforms, they have a low average rating (around 2.1 out of 5 from 63+ customer reviews), and many users report poor results and communication issues.
Unlike other firms with transparent case studies, PageTurner does not publish verified numbers of authors helped or measurable campaign results, and several authors report losing money or not receiving promised services. Approach with caution.
- Services Offered: Amazon ads, book listings, emails
- Why Choose Them: Data-focused. Practical.
- Website: pageturnermarketing.com
5. Thebookpublicist
If you want a mix of old-school and new-school, The Book Publicist fits. They blend traditional press releases with modern media placements and interviews. They’ve been a specialist PR agency for books for 20+ years, and they’ve managed more than a thousand book PR campaigns for authors, experts, and thought leaders.
They secure national and international coverage. From TV and radio interviews to features in major publications, and help position authors as credible voices in their fields.
- Services Offered: PR, interviews, event promotion
- Why Choose Them: Established network. Professional.
- Website: thebookpublicist.co.uk
6. ReadWave
ReadWave is a budget-friendly marketing service with over 5 years of experience and supports more than 3,500 self-published authors. They specialize in social media campaigns, content creation, and targeted online ads for authors looking for affordable, fast growth.
Most of their clients are first-time or indie authors seeking guidance at a low cost. ReadWave focuses on helping authors build an audience quickly while maintaining personal support, practical strategies, and hands-on campaign management.
- Services Offered: Social campaigns, content, online advertising
- Why Choose Them: Beginner-friendly. Affordable. Supportive.
- Website: readwave.net
7. Books Forward
Books Forward has 10+ years of experience, helping over 2,000 authors with long-term audience building and media outreach. They specialize in influencer engagement, community connection, and personalized campaigns that prioritize brand growth over short-term sales.
Ideal for authors focused on building a loyal readership, their approach emphasizes authentic storytelling, sustained visibility, and meaningful connections with readers rather than one-off promotion or generic advertising campaigns.
- Services Offered: Influencer outreach, media pitching, community engagement, and online promotion
- Why Choose Them: Strong industry relationships. Personalized campaigns. Reader-focused visibility.
- Website: booksforward.com
8. Smith Publicity
Smith Publicity is a full-service PR and marketing firm with 20+ years of experience, managing campaigns for thousands of traditional and self-published authors. They specialize in media outreach, press releases, online promotion, and support for speaking engagements.
Most clients are mid-career and established authors seeking credibility, visibility, and long-term media exposure. Smith Publicity blends traditional PR with digital strategies, helping authors secure interviews, features, and speaking opportunities while building a strong professional reputation.
- Services Offered: Media outreach, press releases, online promotion, speaking engagement support
- Why Choose Them: Established reputation. Strong media relationships. Proven PR driven visibility.
- Website: smithpublicity.com
9. Written Word Media
Written Word Media has 18+ years of experience, helping over 5,000 indie authors worldwide with data-driven paid promotions, email campaigns, and targeted advertising on platforms like Freebooksy and Bargain Booksy.
Their ideal clients are indie authors seeking measurable ROI, high visibility, and fast results. Written Word Media focuses on performance-driven marketing, prioritizing conversions, click-throughs, and sales metrics while maintaining a transparent, author-friendly reporting system for campaign tracking.
- Services Offered: Paid book promotions, email marketing campaigns, and audience targeting
- Why Choose Them: Performance-focused. Transparent results. Strong ROI driven promotions.
- Website: writtenwordmedia.com
How to Pick the Right Book Marketing Services
Ask yourself:
- Do you want full-service help or just a few tools?
- Is your audience broad or niche?
- Indie or traditionally published?
- Focused on online promotion or advertising or both?
No wrong answers. But your choice will affect reach, engagement, and sales.
Tips for Working With a Book Marketing Company
- Know your goals before starting.
- Ask for examples of similar authors.
- Make sure your voice stays authentic.
- Track metrics. Watch what works.
- Treat marketing like a long-term thing. Not a one-off.
Final Thoughts
Writing a book is hard. Marketing is harder. But the right book marketing services or a book marketing company can help.
Promotion is not just ads. It is building communities, engaging readers, and making your book impossible to ignore. Whether you want a full-service agency, an online promotion firm, or a creative firm that gets weird ideas, there is a service for every author.
Choose wisely. Your book deserves it.
Common Questions People Ask About Book Marketing Services
1. How much do book marketing services cost?
It depends. Some agencies charge a flat fee. Some work on percentages of sales. Indie-friendly firms can be way cheaper than big full-service companies. It really depends on your budget and the level of help you need.
2. Do I need a book marketing company if I self-publish?
Not always. Some authors manage with DIY promotion and online advertising. But even a small agency can save you time, reach more readers, and make your book look professional.
3. Which are the best book marketing services for indie authors?
It depends on what you need. Some firms specialize in online promotion. Some run ads. Some help with launch campaigns. Check their past clients and see who matches your book’s vibe.
4. Can book marketing services help me reach social media audiences?
Yes. Most modern book marketing companies focus heavily on social platforms. They run campaigns, connect with influencers, and make your book discoverable online.
5. How long does marketing usually take?
It is not instant. Some agencies run campaigns for weeks. Some run months-long launches. A good book marketing company helps you plan both pre-launch and post-launch promotion.
References:
10 Book Marketing Strategies for Independent Authors in 2025
10 Proven Book Marketing Strategies Every Indie Author Needs in