Publishing a book is easier today than it was a few years ago. In the past, writers often had to send manuscripts to multiple publishers and wait months for a response. Today, digital publishing platforms make it easier to publish and distribute a book.
Authors can upload their books, reach readers around the world, and earn money without going through a traditional submission process. Many platforms also offer services such as printing, ebook distribution, and global book distribution.
Publishing platforms differ from publishing companies. Instead of working with a publisher to manage the publishing process, authors can use these platforms to publish, distribute, or sell their books directly.
Because of this, many new authors are exploring online publishing as an alternative to traditional publishing. Whether you want to publish an ebook, a printed book, or both, there are several platforms available in 2026.
However, choosing the right platform can be confusing. Some platforms focus mainly on self-publishing, while others specialize in ebook distribution, print-on-demand, or reaching readers through multiple online retailers.
In this guide, we will explore some of the top online publishing platforms available today and explain what each platform offers, so you can find an option that fits your publishing needs.
Online Publishing Platforms Authors Use in 2026
The publishing industry has changed a lot in the last few years. Today, authors can publish their books online without waiting for traditional publishers. Online platforms allow writers to upload their manuscripts and reach readers around the world.
Many of these platforms provide tools for ebook publishing, print-on-demand services, and global distribution. Below are some of the most reliable online publishing platforms authors are using in 2026.
1. Amazon Kindle Direct Publishing (KDP)
Amazon Kindle Direct Publishing, often called KDP, is one of the largest self-publishing platforms in the world. It allows authors to publish ebooks and paperbacks directly on the Amazon marketplace.
Because Amazon has millions of readers worldwide, authors can easily reach a large audience. Many independent writers start their publishing journey with this platform because it is free and simple to use.
Features Include:
- Ebook publishing tools
- Paperback printing
- Global Amazon distribution
- Royalty earnings up to 70%
- Sales tracking dashboard
Specialty: Self-publishing ebooks and paperbacks on Amazon
Best For: Authors who want a global audience.
Website: https://kdp.amazon.com
2. IngramSpark
IngramSpark is a popular publishing platform used by independent authors and small publishers. It helps books reach thousands of bookstores, libraries, and online retailers worldwide.
One of the biggest advantages of this platform is its strong global distribution network. Authors who want their books available in physical bookstores often choose IngramSpark.
Features Include:
- Print-on-demand publishing
- Ebook distribution
- Access to bookstores and libraries
- Worldwide printing partners
- Professional publishing tools
Specialty: Print-on-demand and global book distribution
Best For: Authors who want bookstore distribution.
Website: https://www.ingramspark.com
3. Smashwords
Smashwords is one of the earliest ebook self-publishing platforms. It allows authors to distribute their ebooks to many online retailers and digital libraries.
The platform is especially useful for writers who want to reach readers across different ebook stores. Many independent authors use Smashwords to expand their global digital distribution.
Features Include:
- Ebook publishing tools
- Distribution to major ebook stores
- Library ebook distribution
- Author dashboards
- Royalty payment system
Specialty: Ebook publishing and global distribution
Best For: Independent ebook authors.
Website: https://www.smashwords.com
4. Apple Books for Authors
Apple Books allows writers to publish ebooks directly to readers who use Apple devices such as iPhones, iPads, and Macs. The platform connects authors with Apple’s global digital bookstore.
Because Apple devices have a large user base, the platform offers another strong sales channel. Many authors publish on Apple Books along with other platforms to increase their reach.
Features Include:
- Ebook publishing tools
- Distribution through Apple Books
- Sales analytics dashboard
- Author marketing tools
- Global Apple Store access
Specialty: Ebook publishing for Apple devices
Best For: Authors targeting Apple readers.
Website: https://authors.apple.com
5. Kobo Writing Life
Kobo Writing Life is the self-publishing platform from Rakuten Kobo. It allows authors to publish ebooks and sell them through the Kobo digital bookstore.
The platform is widely used in regions like Canada and Europe. Authors who want to expand their audience beyond Amazon often use Kobo to reach new readers.
Features Include:
- Ebook publishing tools
- Global ebook distribution
- Author analytics dashboard
- Promotional tools
- Retail partnerships
Specialty: International ebook publishing
Best For: Authors targeting international readers.
Website: https://www.kobo.com/writinglife
6. Barnes & Noble Press
Barnes & Noble Press allows writers to publish books directly for the Barnes & Noble bookstore network. This includes both ebooks and printed books.
Since Barnes & Noble is one of the largest bookstore chains in the United States, the platform helps authors reach readers through a well-known retail store.
Features Include:
- Ebook publishing
- Print book publishing
- Distribution through Barnes & Noble
- Sales tracking dashboard
- Promotional tools
Specialty: Publishing for the Barnes & Noble marketplace
Best For: Authors targeting readers in the United States.
Website: https://press.barnesandnoble.com
7. Lulu
Lulu is a self-publishing platform that focuses strongly on print-on-demand services. Authors can create professional books and print copies only when orders are placed.
The platform is often used by educators, independent publishers, and small businesses. Its flexible printing options allow authors to publish many different types of books.
Features Include:
- Print book publishing
- Ebook distribution
- Custom book formats
- Global printing network
- Online bookstore distribution
Specialty: Print-on-demand publishing
Best For: Authors who want flexible printing options.
Website: https://www.lulu.com
8. Blurb
Blurb is widely known for publishing visually rich books. Photographers, designers, and artists often use this platform to create high-quality photo books.
The platform provides creative tools that allow authors to design their books easily. Because of its focus on visual publishing, Blurb is popular among creative professionals.
Features Include:
- Photo book creation tools
- Print-on-demand books
- Design software integration
- Ebook conversion
- Global distribution
Specialty: Photo and visual book publishing
Best For: Photographers and creative professionals.
Website: https://www.blurb.com
9. StreetLib
StreetLib is a digital publishing platform that helps authors distribute ebooks and audiobooks globally. The platform connects writers with many online bookstores and digital libraries.
It also supports multilingual publishing, which makes it useful for international authors. Many writers use StreetLib to reach readers in different countries and languages.
Features Include:
- Ebook publishing
- Audiobook distribution
- Global digital stores
- Author analytics dashboard
- Multilingual publishing support
Speciality: Global digital publishing and distribution
Best For: Authors who want international digital distribution.
Website: https://www.streetlib.com
10. PublishDrive
PublishDrive is a modern self-publishing platform that helps authors distribute books across many digital retailers. It supports ebooks, audiobooks, and global publishing.
The platform also offers marketing and analytics tools that help authors track their book performance. Because of its technology-driven approach, many modern indie authors use PublishDrive.
Features Include:
- Ebook publishing
- Audiobook distribution
- Global store distribution
- AI marketing tools
- Sales analytics
Specialty: Ebook and audiobook distribution
Best For: Authors who want automated distribution.
Website: https://publishdrive.com
Online Self-Publishing Platforms Comparison
| Platform | Free or Paid | Format Focus | Global Reach | Unique Feature | Why It’s Different |
| Amazon KDP | Free | Ebook & Paperback | Worldwide | High royalty (up to 70%) | Massive Amazon audience, best for self-publishing beginners |
| IngramSpark | Paid | Print & Ebook | Global bookstores & libraries | Print-on-demand & bookstore access | Strong bookstore & library distribution network |
| Smashwords | Free | Ebook | Major online stores & libraries | Library distribution | Oldest ebook platform, trusted for wide digital reach |
| Apple Books | Free | Ebook | Apple devices worldwide | Direct Apple device publishing | Targets iOS/macOS readers, Apple ecosystem integration |
| Kobo Writing Life | Free | Ebook | Global (esp. Canada, Europe) | Multilingual ebook publishing | International reach outside Amazon, Kobo store prominence |
| Barnes & Noble Press | Free | Ebook & Print | US-focused | Direct B&N store publishing | Perfect for targeting US readers and physical stores |
| Lulu | Paid | Print & Ebook | Global | Custom book formats | Flexible print options, ideal for educational & specialty books |
| Blurb | Paid | Photo & Visual Books | Global | Creative design & photo book tools | Best for visual-heavy books, photographers, designers |
| StreetLib | Paid | Ebook & Audiobook | Global | Multilingual support | International distribution and audiobook support |
| PublishDrive | Paid | Ebook & Audiobook | Global | AI marketing tools | Automated global distribution with advanced analytics |
Free vs Paid Publishing Platforms: Which One Should You Choose?
One of the first decisions a new author faces is whether to use a free or paid publishing platform. Both options have their place, and the right choice depends on your goals and budget.
Free Platforms
Free platforms like Amazon KDP, Smashwords, Apple Books, Kobo Writing Life, and Barnes and Noble Press let you publish without any upfront cost. You only earn less in royalties or pay a percentage of your sales. These platforms are a good starting point if you are publishing for the first time and want to test the waters without spending money.
Paid Platforms
Paid platforms like IngramSpark, Lulu, Blurb, StreetLib, and PublishDrive charge fees for publishing, printing, or distribution. In return, they often offer stronger global distribution, more professional printing options, and access to bookstores and libraries. If you are serious about reaching a wider audience or want your book in physical stores, a paid platform may be worth the investment.
The simplest way to decide is to think about where you want your book to go. If your goal is to sell ebooks online, a free platform is enough. If you want printed books in bookstores or libraries around the world, a paid platform will serve you better. Many authors also use both, starting with a free platform and adding a paid one as their publishing goals grow.
Conclusion
Publishing a book in 2026 is much easier than before. Writers now have access to many online publishing platforms that make the process faster and more flexible.
Whether you want to publish an ebook, a printed book, or distribute globally, there is a platform in this list that fits your needs. Free platforms like Amazon KDP are a strong starting point, while paid platforms like IngramSpark help you reach bookstores and libraries worldwide. Many authors use both together for the best results.
Before choosing a platform, compare the distribution reach, royalty rates, and format options each one offers. The right combination depends on your book type, your target readers, and how much of the process you want to manage yourself.
If you need help with editing, book formatting, or cover design before uploading to any platform, Mayfair Publishers offers full-service support for authors at every stage of the publishing journey.
Frequently Asked Questions
What is an online publishing platform?
An online publishing platform is a website that allows authors to upload and publish their books without going through a traditional publisher. Authors can publish ebooks, printed books, or both and reach readers around the world.
Are online publishing platforms free to use?
Some platforms are free, such as Amazon KDP, Smashwords, Apple Books, Kobo Writing Life, and Barnes and Noble Press. Others like IngramSpark, Lulu, Blurb, StreetLib, and PublishDrive charge fees for certain services.
Can I publish my book on more than one platform?
Yes. Most authors publish on multiple platforms at the same time to reach more readers. For example, you can publish on Amazon KDP and also distribute through IngramSpark or Kobo Writing Life.
Which platform is best for first-time authors?
Amazon KDP is a good starting point because it is free, simple to use, and gives your book access to millions of readers on Amazon. As you grow, you can explore other platforms to expand your reach.
